With new corporate brand: Globe Telecom highlights customer-centric services

Striving to create and deliver products and services aimed at benefiting their customers, Globe introduces its new corporate brand identity called as the “Globe Life.”

Intending to pursue innovation and find ways to enrich the lives of its multi-segmented clientele through ease and relevance, the “Globe Life” was said to integrate the different services and products that Globe offers and centers to the needs of the market.

The new symbol according to Globe’s Head for Consumer Wireless Business Group Ferdinand M. Dela Cruz in a round table discussion held recently at the Café George in Banilad, is meant to promise “endless possibilities” for their clients.

He shared that the new logo illustrates the wealth of products and services that Globe offers to enrich its customer’s experience wherein each icon in the logo represents not only the things that Globe offers today but also those that inspire them to innovate.

The hand at the center of the “Gobe Life” logo represents the customers, who they said is at the core of everything they do. 

Dela Cruz discussed that the major factor that made Globe decide to change its brand identity is the company’s aim of organizing their operations to focus solely on providing their customer’s needs.

“This is aimed to leverage unique opportunity to use one brand for all services which is one of our realizations,” stressed Dela Cruz.

 And with their new corporate identity, Globe aims to understand each segment of their market.

According to their Head for Customer Engagement Manny A. Aligada, Globe’s OFW market has already grown in numbers and it is currently one of their biggest market segments. And as for the youth sector, they are still continually trying to find more means to understand the things that would tick for them as the market comprises almost half of the entire country’s population.

“Our re-branding has become a rallying point for us to have a sharper focus on our customers and this will symbolize change in our customer services as we become more approachable to the market,” Dela Cruz added.

He said that the next big thing for Globe operation will be focused on internet and multimedia operations as it has become the trend for telecommunications these days. Other growth area that they pointed out is the mobile commerce in which many opportunities is expected to be harnessed.

The importance of the Visayas and Mindanao market for Globe has also been discussed. As Dela Cruz revealed that 90% of their revenues actually come from their wireless business operations in which Vis-Min has share higher than the entire national scale.

He said that the Vis-Min areas cover 52% of Globe’s nationwide share, whereas 55% covers for their broadband operations. In this scale, 35% is captured in their wire line operations for Cebu alone while 42% for the broadband.

As for their nationwide operation, Globe has penetrated 80% for the urban areas in the country. In Luzon they have penetrated about 50-60% while 40% for Vis-Min. For the 1st half of this year, Globe has already penetrated about 48 million mobile phone subscribers on a sim for all mobile phone brands. And with this number, they express optimism for more growth in their operation.

“We are very strong in Vis-Min for our wireless business and for the wire line as more than half of our subscribers are actually in Vis-Min regions. But we have rolled out the network aggressively as there is so much growth left for us in Visayas and Mindanao,” said Dela Cruz.

It has also been revealed that among the Ayala Group of Companies, Globe has the highest equity earning at 35%.