Loalde remains picky of expansion markets

Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market.

Loalde recently opened its 10th outlet in the country, at the newly opened SM Supermall in Bacolod City.

Capturing the growing market for sophisticated fashion apparel not only in the highly-urbanized areas such as Metro Manila, and Cebu, Loalde has been able to penetrate other cities in the Philippines, such as Iloilo City, Davao City and Cagayan de Oro City.

A subsidiary of the Aldeguer Group Companies (AGC), Loalde said in a statement that the brand is poised to retain a strong presence in the chain store apparel market, and an innovator in the area of retail architecture and specialty merchandize, as well as marketer of lifestyle.

Loalde has two boutiques in Cebu, one in Makati, two in Bacolod and Iloilo, as well as one Davao City, and one in Cagayan de Oro City.

Loalde's signature features-super-sleek fixtures, lots of polished metal and glass, modern details, and an overall minimal and elegant design.

Loalde, is one of the long-standing Cebuano-owned apparel brand for men and women in the Philippines. AGC also is the mother company of other apparel brands such as Islands Souvenirs, USA Sports, Bisaya Ispisyal, among others.

With the globalization trend, only few Filipino-owned apparel brands have been able to compete with giant apparel brands in the market, however, there are some homegrown brands that are able to fight, in fact, some conquered the overseas market these include Loalde, Bayo, Plains and Prints, Penshoppe, Bench, among others.

Economists observed that effective branding mechanisms adopted by these companies saved these Filipino brands from the strong competition.

Advertising and marketing expert Dickie Soriano said Filipino-owned businesses can fight well with the international giants, amid globalization, through effective branding strategy.

Soriano said strong branding is now the savior for businesses, in order to thrive, and compete in the borderless economy.