Microtel to open hotels across RP

Microtel Inns & Suites (Pilipinas), Inc. targets to open up a bed and breakfast hotel accommodation in each province across the Philippines, in the next 10 years.

"We hope to put up a Microtel Hotel or Resort in every province in the Philippines as our long term goal, as long as we can find prospective partners," said Dean Y. Cid, a resident manager of the newly opened Microtel Resort in Boracay.

By the end of 2007, the company is targeting to increase its network to eight Microtel-managed small hotel or resort around the country.

Cid said the Philippines is potential for the bed and breakfast accommodation concept, with its tourist attraction sites that do not have good hotel or resort facilities.

The Philippines has 79 provinces as of September 2006 statistics. Cid said the company is active in touching base with every province in the country to look for prospective partners or investors.

There are two partnership deals currently being offered by the company. First, is through a 100 percent franchise arrangement, or the investor will have to invest in the development of a hotel property, while Microtel will have to manage the hotel or resort. Second, is a joint investment package in building the facility between the investor and Microtel.

Microtel's sister company, Paramount Property Management specializes in property management though it also covers the full range of expertise in all areas of the hospitality industry, including hotel management, food & beverage operations and restaurant franchising.

Microtel is the hospitality arm of the Phinma Group. It was established in 1997, incorporated in the state of New York, USA as private company.

Microtel is the brand management company, while Paramount is the property management firm both almost have the same set of stockholders.

Earlier, tourism prime mover Sammy Lim urged investors across the Philippines, especially Cebu and its neighboring provinces to start on investing accommodation facility for visitors or tourists via bed and breakfast accommodation concept.

Microtel on the other hand, has responded this call through this active nationwide expansion plan, opening bed and breakfast accommodation facility in each province in the country, bringing in its internationally-known brand for quality hotel services.

Currently, Microtel is present in Baguio City, Tarlac, Batangas, Cavite and Boracay.

Towards the end of this year, a Microtel Resort will be opened in Cebu at Punta Engaño, on Mactan Island. In October a Microtel Hotel in Davao will also be opened.

As part of its short term plan, Microtel will open in Cagayan de Oro City, Bicol, Bohol, and General Santos City in Mindanao.