Natasha targets OFWs, expands global network

Filipino-owned direct selling company Natasha is expanding its global network reach, through establishing more service centers in other countries.

Already, Natasha has four active service centers abroad, located in Singapore, Hong Kong and in the Middle East.

Natasha-Cebu regional manager Joy Guerrero said the company will soon expand its international networking tapping the large Overseas Foreign Workers (OFWs) in the United States, particularly in Las Vegas and California, and other countries that have growing Filipino population.

Aside from penetrating the OFW market for its product lines, Guerrero said one of the main reasons for its international venture is to provide extra income channel for Filipinos working abroad.

In the Philippines, the company which is owned by Iloilo-based Jardiolin family has over 2,000 service centers operated by dealers, and 18 company-owned outlets all over the country.

This direct selling company, that has been able to compete with direct selling giants like Avon, Sara Lee, among others, started 14 years ago, with ladies and men fashion items, especially shoes and apparels.

Today, the company has over one million active dealers, majority of which are housewives, young professionals who are able to enjoy additional income.

Aside from shoes and apparels, the company has grown to introduce more product lines, such as bags, cosmetics, kids fashion, and established its male product brand-name Nathaniel.

She said despite the economic difficulties in the Philippines, the company is able to register encouraging growth year on year, as it offers easy payment scheme to end users, while providing attractive incentive package for dealers.

In Cebu, Guerrero said there is a growing interest in both Natasha and Nathaniel brands, primarily due to its easy installment package, and good product quality.

Known more for its good quality shoe products, Natasha commissioned a Marikina based shoe manufacturer company to design for the company. Raw materials for majority of its products are sourced abroad.