Premium Concepts will go nationwide via franchising

Lifestyle store chain Premium Concepts will be expanding nationwide as soon as the company finalizes its franchise package.

Premium Concepts, which is a subsidiary of Ng Khai Development Corporation, has seven outlets in Cebu and Davao. It started in a kiosk type vending of do-it-yourself fashion accessory concepts, now it evolves into a total lifestyle store, offering collectors' item home decors, gifts items, fashion accessories, apparel, among others.

Premium Concepts proprietress Melanie Ng said its two outlets in Davao is operated in a semi-franchise deal, hopefully she said the opening of Cagayan de Oro and Manila Premium Concepts stores will be managed by franchisees.

The store's products are personally hand-picked by Ng to provide unique lifestyle products for Filipino market, such as those from India, Myanmar, Burma, and also products that are specially made for the store by the Cebu-based exporters.

After 10 years of pioneering in a lifestyle boutique concept store in Cebu, Ng said she is confident that the store would also attract retail customers in Metro Manila, and other cities like Cagayan de Oro.

According to Ng, she is willing to open more Premium Concept stores in Cebu, whenever there is an opportunity saying "We believe in Cebu's retail market."

In fact, she said another Premium Concept lifestyle boutique will be opened as soon as the SM City Cebu annex wing will be opened.

Its lifestyle boutique located in Asia Town IT Park, is one of the first stores that fit in to the different time zone of call center workers, which opens seven o'clock in the morning, and closes at one o'clock in the dawn.

"Before we used to have 24-hour operations, because of the difficulties of our workers, we had to adjust our opening hours," Ng said.

Together with its sister company, NGenius IT Hub, the IT retail arm of Ng Khai Development Corporation, the company has recently introduced a special promotion for its customers to mark Premium Concepts' 10th year anniversary and NGenius' one year anniversary.

The Ng Khai's lifestyle store and IT solutions/products retail outlets will be giving out prices such as HP (Hewlett Packard) Notebook Computer, among others prices, through the NGenius-Premium Bonanza, a promotion that will run starting this month to February next year.