Ma. Luisa Carcar property open to 'lot-only' buyers

The 7.2 hectare subdivision of Maria Luisa Properties hectare subdivision in Carcar, the Dancing Sun Subdivision is now pushing its lot-only marketing campaign, to stimulate market interest for real estate investments for south-bound developments.

As a middle-range development project, the subdivision located in Barangay Bolinawan in CarCar, initially offered a minimum of P1 million house and lot package. Now, it has re-directed its focus to lot-only investors, or buyers in order to provide affordable good real estate products to middle-income earners.

Can be availed of through Pag-ibig financing channel, Dancing Sun Subdivision offers from P198,000 to a high of P216,000 in a 72 square-meter lot cut with land title.

"This is an opportunity for the middle income earners, or those family's of OFWs [Overseas Foreign Workers] to position their real estate investments in the southern part, as the value assessment is still quite affordable," said Maria Luisa Properties sales and marketing consultant Tina Pestaño-Mendez.

While the south-bound road development is still not properly established, and the South Road Properties (SRP) access road is not freely available for motorists, value assessment for real estate properties in the southern part, is still not expensive to that of the northern developed properties.

Pestaño-Mendez said the project, which was re-launched last year in November, is growing at an average of 10 percent in its value annually.

The subdivision, which will offer complete amenities like gate with fence, road, club house, Family Park, among others, will developed three phases. Now, it markets its three-hectare phase 1, with over 100 lots available.

Maria Luisa Properties is the developer of middle to middle-high end residential subdivisions, such as Maryville Heights in Talamban, Kahayahay 1 also in Talamban, and Casili Hills Subdivision in Canduman Mandaue City.

A boutique property developer, established since 1965, the company serves as the umbrella organization of four progressive residential developers, namely the MRO Development Corporation, the Agro-Macro Development Corporation, the Renner Development Corporation, and the D 'Logo Development Corporation.

Founded in 1965 by Mary Renner Osmeña, the Maria Luisa Properties group started with the 10-hectare upscale Maria Luisa Estate Park. Today, Maria Luisa Estate Park encompasses 200 hectares of prime residential property with outstanding reputation of being the most desirable and exclusive neighborhood to live in Cebu.

The Maria Luisa Estate Park is the only remaining exclusive upscale subdivision nearest to Cebu's urban district.