The quality label is awarded annually for superior design quality by the Design Zentrum Nordrhein Westfalen in the "red dot design award" international competition.
An award in an internationally renowned design competition like the "red dot" is an important indicator of innovation because the "red dot" is regarded as a highly prestigious award.
"After the race for the best technical innovations in the last years, companies now increasingly focus on sophisticated designs meeting the demands of target groups in order to keep their position in the competition," says Prof. Peter Zec, initiator of the red dot design award who will become the president of the world’s umbrella organization of industrial designers (ICSID) in autumn this year.
"Hardly anything is possible without a high-quality design today. The design standards have risen constantly – not only in the high price segment, but finally also in the general market," Zec said.