MANILA, Philippines – What happens when you give hundreds of student teams across the world an AdWords online advertising budget of $250 and three weeks to help a local business improve its marketing campaign?
You get the annual Google Online Marketing Challenge (GOMC) which is now in its fifth and most competitive year yet. A total of 11,000 students from 86 countries and territories participated in this year’s challenge and the results are in.
The Asia-Pacific winner comes from the University of Asia and the Pacific in the Philippines, under professor Kahlil Corazo. The team of Hannah Ishael Tan, Danna Anne Marie Lee, and Kyne Darby Santos worked with Olivia and Fifth, a fashion boutique, and increased its current and future sales by boosting alert sign -ups and order leads.
The global winning team comes from the Warsaw School of Economics in Poland, under professor Tymoteusz Doligalski. The team of Piotr Wawrysiuk, Kamil Borkowski, Joanna Sakowska, Aneta Maliszewska, and Aukasz Kanownik worked with Rowery Embassy, a bicycle company in Warsaw that specializes in beach cruisers.
The team, the first-ever global winner to come from Europe, helped to increase bicycle sales and brand awareness. Its three-week campaign generated almost 40,000 impressions and over 300 percent return on investment.
To learn more about the Google Online Marketing Challenge, visit www.google.com/onlinechallenge.