MANILA, Philippines - With countless companies in the global building materials field, only a handful of them are true heritage brands. Taking pride in its tradition, experience and expertise in offering the best products for consumers, James Hardie is one of the esteemed few as it marks its 125th anniversary this month.
Considered as a world leader in building materials, James Hardie has stayed true and relevant to the times by constantly challenging itself by coming up with products, technologies and solutions that redefine how homes, buildings and other structures should be built.
“At James Hardie, we are delighted to mark this milestone along with our partners and consumers whose unwavering belief in the company inspires us to exceed expectations every step of the way,†said Mark Sergio, James Hardie Philippines sales and marketing director.
James Hardie was founded by Scotsman James Hardie in 1888 in Melbourne, Australia as he was exploring possible business ventures in the new country. He was eventually joined by Andrew Reid in 1895 who was instrumental in growing the company. It became publicly-listed when the company joined the Australian Stock Exchange in 1951. An innovator of building and industrial products, James Hardie Industries pioneered the development of advanced fiber cement technology in the mid-1980’s.
In the Philippines, James Hardie is known locally as the manufacturer of HardieFlex advanced building composites. It formally entered the Philippine market in 1996 and established its first manufacturing facility in Cabuyao, Laguna two years later.
The arrival of James Hardie revolutionized how Filipinos built their homes, freeing them from the constraints of substandard building materials such as lawanit and plywood. Made from cellulose fiber, Portland cement, sand and water, HardieFlex advanced building composites is known for its beauty and durability and can be used for a variety of applications such as internal ceilings and walls, external cladding, flooring substrates, wet area lining and decorative elements, among others. Aside from being resistant to damage caused by moisture, fire, and termites, HardieFlex advanced building composites are sustainable as well.
“The Philippines construction industry is increasingly demanding more versatile, more durable and more aesthetically-pleasing materials for use in building the modern Filipino home,†Sergio said. “
Last month, James Hardie launched its first-ever consumer-targeted magazine called LookHome Philippines. In its latest product innovation James Hardie recently launched HardieFlex Flooring that is designed and manufactured specifically for the Philippine market needs.