Sydney, Australia—Ford’s vision of the future is being brought to life in a major event held at Fox Studios in Sydney and includes Ford Motor Company President and Chief Executive Officer, Alan Mulally; Chief Operating Officer, Mark Fields; Executive Vice President of Global Marketing, Sales and Service and Lincoln, Jim Farley; Group Vice President and President of Asia Pacific, David Schoch; and Ford Australia President and CEO, Bob Graziano. Fields gave Australia, and the world, the first look at a rugged, seven-seater design concept called the Ford Everest Concept, which was created by the Ford design and product development team in Australia, enhancing Ford’s already strong SUV line-up, which includes the Ford Explorer and Expedition and the soon-to-be-launched new Ford EcoSport.
“This is our vision for a large, seven-seat off-road SUV to allow our customers to take on the world and it was created by our world-class design team here in Australia,†Fields said. “We believe our customers will love the distinctive design, which clearly showcases the Ford Everest Concept’s exceptional off-road capability and toughness.â€
Fields said the Ford Everest Concept was unmistakably a new member of the Ford family.
Featuring an inverted trapezoid grille, set high on the front of the car, the Ford Everest Concept’s contemporary look deliberately conveys ruggedness, combined with modern proportions, dynamic window graphics and a sculptured profile. The SUV’s distinctive design and high ground clearance is not only purposeful but true to Ford’s fun-to-drive DNA.
If this Everest Concept makes it to Philippine shores looking pretty much as it does in these photos, then the Blue Oval will have a sure winner in its hands.