MANILA, Philippines — Introducing a new product to the market and honing a brand is no easy task. Still, in 16 years, Santé has successfully expanded its operations globally, increased its business owners’ reach to keep up with the demand for barley nutraceuticals, and diversified its product line and offerings to its customers and business partners.
With its mantra of “Live More. Do More.”, Santé continues its goal of offering Filipinos high-quality barley grass products to enhance their health and well-being, while also serving as a preferred partner for achieving a better life.
Within 16 years, Santé has dominated the barley grass industry and successfully risen up to be on top, positioning the brand as the barley authority that Filipinos can take pride in.
The anniversary celebration kicked off with a press conference at the Santé International Headquarters in Silang, Cavite recently. Guests gathered to commemorate Santé’s significant milestones, from its humble beginnings to where the brand is now—at the top, yet still rising up to the challenge of making an impact on people’s well-being and quality of life.
During the press conference, Santé CEO Joey Marcelo unveiled Santé’s expansion plans to tap more markets globally, emphasizing the brand’s strength as a Filipino brand with an impactful global presence, currently operating in 10 countries.
Marcelo noted that the pandemic has led to a demand for health and wellness products, and this trend will continue even with the country’s economy on a path to full recovery.
“We are more than just a Filipino company when we uplift our business partners, we are also uplifting the communities they belong to through our quality products and services,” Marcelo said.
Santé, at its core, is a Filipino company, from its foundation to its operations. The brand aims to help fellow countrymen wherever they are across the globe.
Santé COO Mike Sibayan, meanwhile, highlighted the strength of Santé’s business operations and supply chain. With direct selling at its core, business partners are provided a self-owned entrepreneurial platform with flexible working hours, additional income and the benefits of actual employees in a standard company.
“This, along with Santé’s global presence, our partners are exposed to various cultures and learning best practices from a diverse set of individuals all united under Santé’s vision of a healthy lifestyle and financial security to make the brand the premier employer of choice,” Sibayan added.
The event also highlighted the company’s anniversary gathering for its business owners, partners and special guests, which will take place on August 15 at SMX Convention Center.
To be hosted by James Deakin, the event will treat Santé’s loyal partners with a day of inspiration through its guest speakers, Angkas founder Angeline Tham Xiwen, Pambansang Wealth Coach Chinkee Tan and motivational speaker Francis Kong.
Santé’s event will also feature its elite leaders who have achieved a financial boost through their business partnership with the company. “We will also be recognizing significant members who have delivered growth and amazing results through their business with Santé,” said marketing director Lorelie Acop.
To further celebrate its 16 years of success, Santé gifted 16 lucky attendees with 16 prizes, ranging from a weekend getaway at Santé’s Leisure Club, an overnight stay at Pico de Loro Santé, Santé’s yacht experience, and a three-month membership in Santé’s Fitness Lab.