Top local clothing brand Plains & Prints embarks on a bold expansion move as it sets its sights on bringing its brand of classic fashion to the Asian market.
The fashion label’s move to penetrate the global fashion community is reflected by its aggressive plans to come out with more distinct collections that are at par with international brands, its choice of its latest image model, international model, actress and VJ Paula Taylor, and the opening of more stores here and soon, abroad.
“Despite stiff competition from international brands that have flooded the local market, Plains & Prints still emerged as a top local brand which Filipinas prefer. With this overwhelming success, the next step is to move forward and introduce Filipino fashion to the world. Now that we’ve been given an opportunity to do so, we have big plans to make our mark in the international fashion community,” said Roxanne Farillas, owner of Plains & Prints.
Leading its expansion plans is the introduction of new collections that highlight the creativity and ingenuity of local fashion designers. It recently collaborated with fashion maverick Rajo Laurel featuring edgier, bolder designs for its high-end line R.A.F. (Rich And Famous). According to Farillas, the new collection infuses Laurel’s avant-garde approach to fashion, featuring designs that highlight architecture, romance, and luxury.
Another major leap for Plains & Prints’ foray into the international fashion arena is its choice of a new face to represent its latest collection, Thai-British international model Paula Taylor, who is one of the most recognizable faces in the fashion world today. With Paula in their new fashion campaign, Farillas is confident that Plains & Prints will be given more exposure globally and will be discovered as a brand that provides a new twist on classic fashion.
Next on its agenda is opening stores in key cities in Asia, starting with Thailand and Malaysia. At present, Plains & Prints has 49 stores all over the Philippines, including the newly opened branch at the 5th Level of the Shangri-La Plaza Mall. Besides launching the brand abroad, Plains & Prints is also looking at putting up more branches in more prime locations in the country.
Plains & Prints was established in November 1994 with a small boutique in Shoppesville, Greenhills by owner Roxanne Farillas and husband Erickson. Known then as Plains & Plaids, the Farillas introduced the concept of capturing the simplicity and elegance of Filipinas through stylish classic pieces. The fashion brand started by manufacturing lace-edged towels and basic polos, then ventured into women’s apparel still carrying that classic, elegant concept to fashion. The concept instantly became a hit among teens and young career women who found the perfect brand to complement their ever-changing fashion sense.
In 2002, Plains & Prints took that bold leap to become a popular retail brand by signing up actress Gretchen Barretto as its first endorser, who perfectly epitomized the brand with her classic and elegant style.
With its aggressive expansion plans, Plains & Prints is set to conquer the world with its fresh and unique take on classic fashion.