Restaurant franchising presents the perfect opportunity for many aspiring entrepreneurs. Apart from an established business concept strengthened by brand name recognition and built-in marketing support, franchisees also share the restaurant’s prestige and reputation in the industry, thus making their business highly profitable.
With restaurants becoming the next “hot” thing in the franchising industry, Congo Grille, the metro’s well-loved family grill restaurant, has recognized the opportunity to elevate its time-tested business concept by formally opening its franchise business to would-be restaurateurs.
As a reliable partner that offers solid training program and top-notch technical and manpower support, Congo Grille is also strongly banking on its unique take on family dining – an instrumental element that perpetuates the restaurant’s continued popularity among consumers of various age brackets. From the food, building, and overall restaurant appeal, the combination of restaurant savvy and up-to-date management skills and knowledge provided by the company and its team have made Congo Grille one of the favorites in the family restaurant business.
Since its inception in 1999, the safari-inspired grill destination has been known for its fun and casual atmosphere as envisioned by the Sytin brothers. In its first year alone, the restaurant recorded average customer traffic of more than 13,000 diners per month. It eventually established a name as the “fastest-growing grill in town” more so when it opened its biggest branch at the Westgate Center in Filinvest, Alabang.
Congo Grille’s vision is to become a “Global Filipino Grill” restaurant that provides unparalleled food quality and services run by passionate and driven professionals. Through franchising, the company believes it is embarking on a bold step which will bring it closer to its goal.
”Franchisees are important role-players in any business that aspires to expand successfully. And for Congo Grille to reach this momentous goal, it needs people who will actively take part in the highly competitive and exciting world of restaurant operations,” said managing partner Kenneth Sytin.
Congo Grille’s franchising operations are anchored on the perspective that franchisees are not just business partners, but also active members of the growing Congo Grille family. “When approving a franchise, we believe that it also starts a long-term familial relationship. For any franchise system to successfully survive and prosper, there must be unity. We believe that the success of each franchise would greatly depend on our concerted efforts,” Sytin added.
Congo Grille is looking for franchisees with such attributes as shared values with the company’s commitment to supreme food quality and guest services plus their ability to run the business on a full-time basis. They should also be capable in meeting the company’s financial responsibility, have strong desire to succeed, and are willing to operate Congo Grille procedures and systems.
Congo Grille currently has nine outlets located in El Pueblo, Ortigas Center; Westgate Alabang; SM City Fairview; SM City San Lazaro; SM City Sta. Rosa; SM City Clark; SM Mall of Asia; SM City Pampanga and in Ayala’s Trinoma.
For franchising inquiries, call 421-1189 or 692-3492, email franchise@congogrille.com or visit www.congogrille.com.