MANILA, Philippines — Listed gaming company Leisure & Resorts World Corp. (LRWC) hopes to capture more gamers for its flagship online brand BingoPlus.
The company said this would be done through a rebranding of the product to respond to a more dynamic mobile gaming environment.
It has updated the logo of BingoPlus with more graphic flexibility, but without losing the essential nature of the original.
LRWC said the new BingoPlus logo represents the dynamic products of the brand.
The new identity of the brand connotes an upgraded gaming experience and seeks to reinforce the availability of other options offered by the product, LRWC said.
Andy Tsui, president of LRWC, said BingoPlus ensures that the new brand design met the requirements for both offline and online use and has the capability to maximize growth in a mobile first environment across multiple markets.
“The new look of BingoPlus is to maintain familiarity with a more up to date look and feel geared toward the vast variety of touch points that will make our presence felt online and offline. We are pleased about this change, and we can’t wait to see what it will bring forward,” Tsui said.
With Bingoplus, LRWC also aims to integrate various games and will serve as a one-stop shop of online games.
LRWC is a dominant player in the retail gaming market, providing multi-gaming platforms with a strong distribution network of entertainment sites in key locations in the Philippines.
Its retail group is primarily the retail gaming arm of the company and the largest contributor to the company’s revenue streams with Bingoplus included in this segment.
In January 2022, bingoplus.com was launched. It provides the traditional bingo to players with the additional bonus of convenience of time and place, by bringing the game live online.
The online bingo platform and bingo parlors have become community and entertainment centers, a source of revenue for the government, and a sponsor for fund-raising activities relating to social and educational programs.