MANILA, Philippines — More Filipinos continue to shift to digital terrestrial television as media and entertainment giant ABS-CBN Corp. was able to sell another million TVplus units in just a span of nearly five months.
ABS-CBN said one million more Filipinos have embraced digital television as ABS-CBN TVplus, the country’s pioneering digital terrestrial television device, hit the eight million mark in sales this month, four years since launch and a few months after the product pushed past the seven million mark in February.
“ABS-CBN TVplus’ accelerated sales is indicative of how far the country has moved on from analog television and how closer we are to fully transitioning into digital broadcast ahead of the government-mandated deadline of 2023,” ABS-CBN Access head Charles Lim said.
Kantar Media’s establishment survey results in August last year showed a marked increase in digital television ownership in non-cabled homes across the country, with the number rising to 72 percent from 55 percent in the same month in 2017 in Metro Manila.
Digital television ownership in Mega Manila in non-cabled homes in Mega Manila also rose to 65 percent from 44 percent year on year, while also soaring to 57 percent from 33 percent in the suburbs.