MANILA, Philippines - Rivals GMA Network Inc. and ABS-CBN Corp. continued to claim ratings supremacy last year, backed surveys commissioned by each company.
GMA said it ended 2014 on a strong note as it ruled over competition in full year urban Luzon and Mega Manila ratings.
Based on full year 2014 ratings, GMA reaffirmed its total day household shares supremacy in the viewer-rich areas of urban Luzon and Mega Manila, while leading across all day parts including the highly contested primetime slot in both areas.
In urban Luzon, GMA recorded an average total day household audience share of 36.4 percent, surpassing ABS-CBN’s 31.3 percent and TV5’s 10.1 percent. Urban Luzon accounts for 77 percent of the total urban TV households nationwide.
GMA also posted a commanding 37.6 percent in Mega Manila, higher than ABS-CBN’s 28.8 percent, and TV5’s 10.9 percent. Mega Manila represents 60 percent of all urban TV households in the country.
Moreover, GMA scored higher nationwide shares than rival networks in the daytime blocks based on data covering the entire year.
In the morning block, GMA registered 31.7 percent against ABS-CBN’s 29.9 percent and TV5’s 12.9 percent while in the afternoon block, GMA posted 34.8 percent versus ABS-CBN’s 32.5 percent and TV5’s 11.1 percent.
For the month of December, GMA significantly reduced ABS-CBN’s nationwide margin to 0.5 percent driven by its lead in the daytime blocks. GMA also scored higher ratings across all day parts in urban Luzon and Mega Manila.
GMA is set to unveil a fresh batch of offerings this year with the recently launched primetime soaps Once Upon A Kiss, topbilled by the burgeoning love team of Miguel Tanfelix and Bianca Umali, and Second Chances featuring a stellar cast led by Jennylyn Mercado, Camille Prats, Rafael Rosell and Raymart Santiago.
Also in the offing this first quarter are Healing Hearts starring some of GMA’s most promising young stars Joyce Ching, Kristoffer Martin and Krystal Reyes, and Kailan Ba Tama Ang Mali? headlined by Geoff Eigenmann, Empress Schuck, Dion Ignacio and Max Collins on GMA Afternoon Prime.
On the other hand, ABS-CBN Corp. capped off 2014 as the most watched TV network across urban and rural households in the country edging perennial rival GMA.
ABS-CBN said in a statement that it garnered a 44-percent total day average national audience share in 2014 compared to GMA’s 34 percent for the 6 a.m. to 12 midnight segment.
The Lopez-owned broadcasting firm also dominated the primetime block with an average audience share of 49 percent as against the 32- percent share of GMA.
ABS-CBN had an audience share of 42 percent versus GMA’s 35 percent in the early afternoon segment from 12 noon to 3 p.m. as well as 42-percent share in the late afternoon block from 3 p.m. to 6 p.m. compared to GMA’s 34 percent.
For December 2014, ABS-CBN continued its winning streak in the monthly ratings game after it obtained a total day average national audience share of 43 percent, or eight points bigger than GMA’s 35 percent.