MANILA, Philippines - Dominant carrier Philippine Long Distance Telephone Co. (PLDT) has breached the one-million mark in broadband subscribers as of end-June, its top executive said.
PLDT president and CEO Napoleon Nazareno said the continued expansion could be traced to the company’s integrated approach through which various fixed line and wireless services are deployed providing a range of high-quality voice, data and multimedia services to customers.
“In this highly competitive business, it is heartening to know that majority of the broadband market appreciate our products and services,” Nazareno said.
The biggest contributors to wired revenues were PLDT Home Fibr and PLDT Home DSL with a combined 20 percent revenue increase.
PLDT Home added nearly 100,000 new wired broadband subscribers, posting double-digit growth in the first six months compared to the same period last year.
“Our growing broadband subscriber base will continue to increase as we move rapidly to the digital age where people are connected 24/7. We are enriching our communications services with a growing portfolio of digital multimedia content and life solutions that address our customers various needs,” Nazareno added.
Gary Dujali, PLDT vice president and head of Home Marketing, said PLDT Home DSL and PLDT Home Fibr serve as a foundation for value-added services such as pay TV, video on demand and live streaming.
“Compelling content plays an important part in the growth equation. PLDT enables customers to experience the most engaging and compelling content in their favorite music, movies, games, sports, and TV,” he said.
He pointed out that PLDT also offers applications such as Deezer, Spinnr and GameX, while television content is provided by Cignal TV that currently has 755,000 subscribers.
“PLDT is doubling our efforts to provide the communication tools required by customers nationwide. We are for example expanding the reach of our broadband internet services to families in far-flung provinces of the countr through advance wireless technologies like the Time Division-Long Term Evolution (TD-LTE) to complement our fixed network,” Nazareno said.
He added that PLDT’s extensive fiber optics network now runs the length of the entire country at 88,000 kilometers.
“This unrivalled integrated network advantage will facilitate our efforts to deliver the most reliable service and the best experience for our customers,” he added.
PLDT reported earlier that the significant growth in its fixed line business for the first half of the year bucked the global downward trend in fixed line services, on the back of double-digit gains in data and broadband revenues.