MANILA, Philippines - A forum on “New Techniques & Approaches To Strengthen Relationship with Media People†will be conducted by CommBiz, Inc. on Sept. 4 & 5 at Crowne Plaza Hotel, Ortigas Ave. corner ADB Ave., Pasig City. Interested parties may call tel. 746-1468 & 475-9996. CP-0917-3886457. Email: commbiz88@yahoo.com. According to Ber Pacheco, president of CommBiz, Inc., the most challenging and exciting but also the most troublesome part of the PR work is dealing with the right people in media. The media has a strong influence on the people and is capable of molding public opinion. This underscores the imperative need for the development of a strong and positive relationship with the media at all times. He also said that by attending the forum, participants can learn, interact & share ideas with PR people, marketing practitioners and other top executives. Invited to share their expertise are: Archie Inlong, senior partner, WordComm PR Consultants (Turning Up Your PR, Communications & Media Program); Janette Toral, president, Digital Pilipino, Inc. (How to utilize social media to enhance the effectiveness of PR & marketing work); Jake Maderazo, broadcast commentator, Radyo Inquirer & newspaper columnist (How to avoid crisis to become a disaster with the help of the media); Jika M. Dalupan, vice president – corp. affairs & communications, Pepsi-Cola Products Philippines, Inc. (New trends in managing your PR & media plan); Lito Gagni columnist – Business Mirror, Jimmy Gil, broadcast journalist, GMA7 & Joe Zaldarriaga, head external communications, Meralco (How to develop & sustain a sound relationship with media people).