MANILA, Philippines - Publicly-held Information Capital Technology Ventures Inc. (ICTV) is venturing into the $13 billion information techonology-business process outsourcing (IT-BPO) industry through the launch of a new digital media platform.
ICTV president Angel Timoteo Diaz de Rivera yesterday announced the launch of the NowPlanet.TV marking its foray into the lucrative, multi-billion-dollar IT-BPO market by providing innovative mobile Web, digital media, and business productivity solutions.
De Rivera said in a press conference that the booming mobile Internet market and explosive growth in social media usage worldwide have prompted ICTV to plunge into the $373-billion BPO global market.
He pointed out that the company would soon start round-the-clock operations for its new digital media brand, providing outsourced services in device-independent Web publishing, digital media and site management for enterprises, as well as allied business productivity solutions, such as electronic data management, credit and collection, and IT resource management.
He said NowPlanet.TV would offer responsive Web design-based site development, creative multimedia authoring, video broadcast and uplink facilities, and editorial and content services for enterprise customers seeking to outsource their marketing or public affairs processes.
“It is a paradigm shift. Gone are the days when we test the functionality and appearance of websites on mere desktop PC browsers. Today, it is imperative that usability testing is done using mobile devices or else you lose a huge chunk of your Web audience,” he added.
He explained that the Responsive Web Design (RWD) would allow the audience to access sites in all types of devices such as desktops, laptops, tablets, and mobile browsers as well as software platforms such as iOs of Apple, Android of Google, and Windows of Microsoft.
ICTV chairman and former Trade undersecretary Thomas Aquino said now is the best time for ICTV to venture into the lucrative BPO market as NowPlanet.TV would serve as an exceptional solution in making enterprises social and mobile.
“Our innovation speaks for itself and we expect the world to take notice,” he stressed.
He pointed out that the Filipino-owned company whose shares are being traded at the Philippine Stock Exchange (PSE) is looking at beefing up its existing capital base to as much as P5 billion over the next few years.
He explained that the company’s existing capital of about P1.3 billion would be increased gradually to be able to bankroll its operations including the acquisition of hardware and software.