MANILA, Philippines - With more Filipinos going abroad to work every year, the demand for a reliable money remittance service they can use wherever they are in the world continues to rise. To meet this booming demand, remittance companies stake their claim on being the fastest or the one with the best rates. But for Cebuana Lhuillier Pera Padala, their services go beyond speed and low fees.
Rapidly expanding to over 1,200 branches nationwide in just a span of 14 years, Cebuana Pera Padala is actively challenging the remittance industry with its innovative service portfolio. By understanding and making their customers’ needs a top priority, the company created a bridge that connects OFWs to their families through extended operating hours, a loyalty program and debit card service, among others. “We always try to identify the needs of the beneficiary to make his remittance service experience more convenient,” said Fernando Bacungan, Cebuana Pera Padala general manager. “For instance, we made remittance more accessible to people living in the provinces with our wide reach. Now they do not need to go to the town proper anymore just to remit, as we brought the service closer to them. We also extended our business hours until 8 in the evening, some branches operate until 10 p.m., and some are open 24 hours. This is to accommodate the beneficiaries who are busy with their day jobs.”
Cebuana Pera Padala is not just improving its services within the outlets’ walls. With services such as the 24K Loyalty Card and the Pera Card, the convenient Cebuana Pera Padala experience is extended wherever the beneficiaries may be. Introduced in early 2010, the 24K Loyalty Card is part of Cebuana Pera Padala’s loyalty program where card-holders can earn points with every transaction. The points can be used for discounts at partner establishments, or to waive any transaction charges. Another advantage of this card is convenience, as it comes embedded with a smart chip that is complete with details needed for remittance transactions, making every exchange as fast and accurate as possible.