MANILA, Philippines – Healthwell Nutraceutical, Inc., which owns the GlutaMAX brand, has launched three new whitening products that are expected to further increase the brand’s market share in its segment and hike the company’s sales by about 50 percent.
Healthwell Nutraceutical, Inc. president and chief executive officer Paulo N. Legaspi said the three new products — a deodorant, a whitening lotion and a whitening face cream — will all carry the GlutaMAX brand, which is already well known for its Glutathione soaps and capsules.
Legaspi said these products will get “product highlight” treatment in all SM Supermarkets nationwide for a whole month starting Nov. 1. Formulated by Dr. Isabel Lopez – Nazal of YSA Skin Care Corp., GlutaMAX products are manufactured by Healthwell Nutraceuticals.
“We expect to get a good share of the market in the whitening department with these products since these are Glutathione-based products with guaranteed whitening effect. Out deodorant is the first-ever deodorant that is truly glutathione-based and many people are requesting for it,” Legaspi explained.
He said the GlutaMAX lightening deodorant and anti-perspirant (50ml) will “safely whiten, gently smoothen the underarm and protect the user against body odor all day.”
GlutaMAX lightening or whitening lotion with Glutathione SPF 15 (100ml) will make the skin intensely and evenly lighter, smoother and moisturized while protecting and restoring its youthful vibrancy, Legaspi stressed.
GlutaMAX lightening cream with Glutathione SPF 15 (30g), he added, will safely provide MAXimum results by gently lightening uneven skin tone and discolorations on the face such as freckles, age spots and pigmentations since it nourishes the skin to improve overall texture and restore youthful vibrancy.
The product contains SPF 15 to protect the skin against harmful effects of the sun. With continued use, the skin becomes visibly lighter, smoother and blemish-free.
“We were able to generate a lot of (product use) trials and when they tried it and proved that the quality is really good, they started to make repeat orders. Compared to other brands, our products have higher Glutathione dosage,” Legaspi pointed out.