By the way, there arent that many billboards in Jakarta or elsewhere in that country.
Even better, the mall could serve as the exporters showroom for foreign buyers (who would like to see the range of products before they order in bulk) and local buyers (who would like to buy retail).
Oh yes, the mall also has a section for the same pearl traders that do business in Greenhills Commercial Center. This way, Filinvest Groups second most powerful lady Josephine Gotianun-Yap (her mother, Mercedes Gotianun, is, of course, number one) need not go very far to add to her already considerable pearl collection.
The idea here is to elevate industry standards (in the same way that, for example, traders in member-banks of the Bankers Association of the Philippines now need to pass a test you only get three tries and get a BAP certification before they can practice their profession) and to give practitioners the respect they deserve within the community.
Such certifications are a requirement in developed countries before one can practice any profession.
Locally, certifying professionals in the beauty business immediately poses two problems. One, the minimum educational requirement for certification is a high school diploma. After all, one must know how to read and to write. Two, a requirement to attend a course on cosmetology (at least about three to six months), which includes a unit or two on ethics.
Right now, the beauty parlor business is seen as a livelihood project, which anyone with a days training in basic hair cutting can parlay into a business.