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AI use in Baguio’s Ibag-iw Festival draws flak

Artemio Dumlao - The Philippine Star
AI use in Baguio’s Ibag-iw Festival draws flak
A ceremonial lighting of the ‘Creativity Fire’ marked the opening of the 9th Ibag-iw Festival, which celebrates the artistry, culture and craftsmanship of Baguio City’s artists and artisans.
Andy Zapata

BAGUIO CITY, Philippines — Local artists, theater practitioners and cultural observers have criticized the use of artificial intelligence or AI in a production featured in the 9th Ibag-iw Creative Festival here.

Film and theater director Ferdinand Balanag Jr. questioned the use of AI in composing the production’s music, as he raised concerns over originality, artistic integrity and the role of local musicians in cultural productions.  

Other artists and critics warned that excessive reliance on AI-generated creative material could undermine the contributions of local musicians and traditional artists.

The festival opened on Nov. 6 at the Baguio Convention and Cultural Center.

It highlights Baguio’s distinction as a UNESCO Creative City of Crafts and Folk Arts, bringing together artists, artisans and cultural advocates to promote the city’s artistic heritage and discussions on sustainability and the circular economy.

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