Cebu to host global livestock expo

CEBU, Philippines — Livestock and poultry raisers, farmers and other industry stakeholders in Central Visayas are expected to gain access to international technologies, industry innovations and investment opportunities as the Livestock Philippines 2026 Expo opens in Cebu City on November 11.

The three-day exhibition, running until November 13 at the Waterfront Cebu City Hotel and Casino, aims to strengthen the livestock industry through knowledge exchange, business linkages and the adoption of innovative and sustainable agricultural practices.

Benny Que, chairman emeritus of the Philippine Veterinary and Animal Industries Association Inc. (PIVAC), said the expo would serve as a platform for local farmers and livestock raisers to learn about global industry trends while allowing international investors to explore opportunities in the Philippine livestock sector.

Que described the event as more than a trade show, calling it an important platform for raising industry standards amid growing concerns over food security and sustainable agriculture.

He encouraged industry stakeholders, from backyard raisers to large-scale commercial farm operators, to participate in the exhibition.

Dr. Zeam Voltaire Amper of the Department of Agriculture-Central Visayas (DA-7) said the expo would give local farmers access to an international exhibition that has traditionally been held in Luzon.

Amper said the event would showcase technologies and innovations that farmers and livestock raisers could adopt to improve animal production, expand operations and grow their businesses.

Aside from product and technology exhibits, the event will feature expert discussions, presentations and open forums on national industry concerns and issues affecting livestock and poultry raisers in Cebu and other parts of the region.

The open forums will give farmers an opportunity to raise questions directly to experts, exchange ideas and gain practical knowledge they can apply to their businesses.

Amper also underscored the opportunity for local raisers to connect with fellow industry players, explore potential markets and consult experts on ways to improve their operations.

The DA-7 is partnering with Informa Markets in organizing the event, citing its potential to boost the region's livestock and poultry industry.

Organizers expect more than 4,000 visitors and over 100 exhibiting brands from around seven countries.

They also encouraged farmers, livestock and poultry raisers, investors and other stakeholders across the industry's value chain to attend, stressing that collaboration is key to building a more resilient, sustainable and competitive livestock sector. — (FREEMAN)