MANILA, Philippines – Race, age, gender, religion, sexuality, or disability - Love has no labels.
On behalf of their Love Has No Labels campaign, Ad Council together with a group of brands, released a public service advertisement (PSA) intended to break the prejudice and unfair judgment among all communities.
The digital campaign, which encourages everyone to further understand and acknowledge all kinds of love regardless of race, age, religion, sexuality and disability was first announced in February.
According to its press release, the PSA features real people filmed on Valentine’s Day at a live event in Santa Monica.
The first part of the PSA shows a pair of skeletons embracing and kissing behind the large x–ray screen. The couple walks out from behind the screen and it is only then at that moment, when the audience finally discovers who those people are.
“This revelation happens a number of times, each with a new set of skeletons highlighting different pairings of gender, race, sexual orientation, religion, ability and age to challenge the viewers’ expectation and encourage them to take a closer look at their own implicit bias,” says the release.
The full launch was released on Monday, when Upworthy debuted it on its Facebook page, which has gone viral with more than 33 million views, almost half a million likes and over 1 million shares.
Watch the viral video below: