This Sunday, February 9 (Monday, 7:30am Feb 10 PH time), New Orleans, Louisiana will host this year’s Super Bowl LIX at the Ceasar’s Superdome, home of the New Orleans Saints. The Kansas City Chief will gun for their third straight NFL championships against the Philadelphia Eagles.
This will be the 11th time that the City of New Orleans will host the Super Bowl, tying Miami. The Ceasar’s Superdome is recording its 8th Super Bowl hosting. The last time the city hosted a Super Bowl was in 2013 for the Super Bowl XLVII between the Baltimore Ravens and San Francisco 49ers. Brothers Jim and John Harbough faced off against each other in what media dubbed as the “Harbough Bowl”.
The stadium plays a significant role in New Orleans as it became home to 30,000 people in the aftermath of Hurricane Katrina in 2005.
The Eagles face the Chiefs in the Super Bowl for the second time in three seasons and they hope to avenge their 38-35 loss on a field goal in the final seconds of the game. In that game, Jason and Travis Kelce played against each other.
Like any professional sports, teams have their respective celebrity fans. The Chiefs have their lucky charm in Taylor Swift that it won’t be bad if the team is nicknamed the Kansas City Swifts. Other celebrity Chiefs fans include Brad Pitt, Henry Winkler and Paul Rudd.
Wearing green for the Eagles is Sylvester Stallone because it was where he filmed his hit movie “Rocky”. The Rocky theme song “Gonna Fly Now” is played before kickoff in every home game the Eagles play. Kevin Hart, Bradley Copper and Will Smith also wear the Eagles green.
If the Chiefs win their third title in a row, Miami Heat president Pat Riley could be several millions richer if the team will use the phrase “three-peat” on their championship merchandise like caps, t-shirts, jackets, posters and trading cards.
The phrase is trademarked by Riley and his company, Riles and Company, Inc., which owns several live patents of the “three-peat” for its use, with the United States Patent and Trademark Office. Thus, any commercial use of the phrase requires a 5% payment of licensing royalties to Riley.
As a Laker coach in the 80s, Riley adopted the phrase as the team chased their 3rd consecutive title, but the Detroit Pistons had other plans, sweeping the Lakers in the 1989 NBA Finals.
Because he’s financially stable, Riley said he doesn’t look for deals as to the use of “three-peat” but waits for companies like New Era and Fanatics, to approach him to use the phrase.
In 1993, Riley earned $300,000 when the Chicago Bulls won their first 3-peat, and $600,000 in 1998 for their second 3-peat. The New York Yankees had their 3-peat in 2000 and of course, the Lakers in 2002, which also benefited Riley. If the Chiefs make a 3-peat, Riley will have another cash windfall and peace of mind as the Jimmy Butler drama has finally ended. Of course he’ll be cheering for Kansas.