CEBU, Philippines - A rising star in all four corners of the world, her effortless, Californian style, together with her strong social media presence, makes Gigi Hadid the perfect ambassador for the TOPSHOP brand. She is the choice for the Global Autumn Winter campaign that features in-stores, advertising, online and social media, globally. In her first campaign for TOPSHOP, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director Kate Phelan.
European, American and Asian expansion remains a key focus over the next fiscal year, building on the 40 countries in which the brand already has a presence. With a focus on developing the brand's international and regional online presence, TOPSHOP is to service new regions and provide premium, locally- relevant service propositions.
Select Southeast Asian territories will stock TOPSHOP for the first time, while new third-party partnerships within The Netherlands and other European countries will ensure the brand reaches an even broader customer base. New store openings are underway in Panama, Germany, Canada, Australia, New Zealand and the Middle East, with several new flagships set to open in early next year.
"Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand," comments Sir Philip Green. "We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts."
Topshop is owned and operated by Robinsons Specialty Stores Inc., a subsidiary of Robinsons Retails Holdings, Inc. It is located at 1/F Paseo Solana, Ayala Center Cebu. Its social media accounts are www.facebook.com/TopshopPhilippines and @Topshop_Ph on Twitter and Instagram. (FREEMAN)