The Northwing Atrium of SM City Cebu was the venue last June 13 of the launch of the Cebu Chamber of Commerce & Industry's "Cebu in the Bag" Island Madness Sale of the Year with a fashion show, featuring Cebu's top designers… Jun Escario, Arcy Gayatin, Protacio Empaces, Yvonne Quisumbing, Edwin Ao, William Manahan, Albert Arriba, Ren Manabat, Marichu Tan Geson, Oj Hofer, Carry Santiago and Philip Rodriguez.
A huge crowd was seen during the event, but easily discernible were the fashion enthusiasts, friends from the media, and members of the Cebu Chamber of Commerce and Industry (CCCI), including "Cebu In the Bag" Event Chair Camille Aldeguer, Cebu Business Month 2014 Chair Felix "Boy" Tuikinhoy, Jr., and CCCI's first female president Tess Chan.
"Cebu in the Bag" was in line with June as Cebu Business Month. The fashion show to launch the event was co-presented by the Northwing of SM City Cebu. Beautiful pieces from the featured designers were also on exhibit at The Northwing Atrium from June 13 to June 15 and were for sale at marked-down prices.