MANILA, Philippines - Milo, the country’s leading beverage brand, has renewed its partnership with the Department of Education (DepEd) as the official energy drink of the Palarong Pambansa which fires off tomorrow in Laguna.
Milo’s collaboration with DepEd echoes the campaign for grassroots sports development across the archipelago and the brand’s mission to build a nation of champions.
As one of the most anticipated youth sports competitions in the country, Palaro attracts the country’s best young talents from the district to the regional level with this year’s event expected to draw over 15,000 athletes and coaches from 17 regions for heated competitions in 19 sports.
“Supporting the Palarong Pambansa is both an honor and opportunity for Milo to further its commitment to holistic development of student-athletes. We are one with the local government in launching a platform that gives the youth a chance to play against their peers nationwide and develop experience in competition-level games,†said Milo sports marketing manager Andrew Neri.
Apart from the national tournaments, Milo and DepEd are also working together to reinforce youth sports through the National Milo Marathon and Milo Little Olympics.
According to Neri, the invaluable support of DepEd in two of Milo’s biggest sports programs is instrumental to engaging more than 200,000 runners for the country’s biggest running event and 24,000 little champions for the most widely participated interschool league each year.
“We are seeing a steady growth in the number and quality of participating athletes in our multi-sporting events. In fact, several young champions who have competed in the Palarong Pambansa have also played and won in the Milo Little Olympics and other Milo-sponsored sports programs,†said Neri.
For details, log on to the official Milo Philippines website (www.milo.com.ph) and follow Milo on Facebook (https://www.facebook.com/milo.ph), Twitter (@MiloPH), and Instagram (@MiloPhilippines).