MANILA, Philippines - The onset of the new year always provokes an examination of a life worth living. With this, Alaska Milk Corp.’s Krem-Top coffee creamer launches the “Change for the Better” campaign to encourage Filipinos to change for the better and to stick to that change.
The campaign is a call to action for people to commit to become better individuals not just during the turn of the year but throughout.
Krem-Top’s “Change for the Better” campaign looks at time-honored Filipino values that remind us of our identity while strengthening our nationhood.
With the guidance of Dr. Mina Ramirez, president of the Asian Social Institute, Krem-Top identified five core values that define the Filipino. These values – being mapagpasalamat, matatag, masigasig, mapagmalasakit, and magalang – make Filipinos stand out from the rest of the world and are vital to nation-building.
“The mission of the brand,“ shared Blen Fernando, Alaska Milk Corp. vice president for marketing and Krem-Top Change for the Better campaign lead, “is not just to build business to also advocate creating change for a better country.”
For more on Krem-Top Change for the Better campaign, visit www.facebook.com/AlaskaKremTop or follow @kremtopPH on Twitter.