MANILA, Philippines — As Camella celebrates its 45th anniversary, we round up the numbers that tell its story.
4.5
That’s the number of decades Camella has been building homes and vertical villages for Filipino families––designed to be the places where their greatest dreams become real and their most significant memories are born.
For four-and-a-half decades it has reached farther across the country than any other property developer, creating homes and constructing tomorrows in whatever place its customers hope to live.
In those 45 years, it has become the largest and most trusted real estate brand and truly it believes that it’s because, for 45 years, it's been building for you.
35%
That’s how many, or rather how few, construction companies survive past their fifth year, according to Success Harbor.
In fact, according to Bill Carmody of Inc.com, 96% of businesses fail in 10 years. As the years go by the numbers become even more discouraging. Michael T. Dean of Financial Edge claims, “Only 25% of new businesses make it to 15 years or more” and US Bureau of Labor data shows that “about 21% make it to their 20th anniversary.”
At 45 years, Camella is among the minority, dodging the pitfalls that cause so many businesses to fail. It has survived the statistics and it would like to thank you for that.
08.18.77
Camella's birthday. What began as a gravel and sand business further gained steam as it was fed by the dream to provide Filipino families with good quality housing.
It was from this dream that Camella was born. From humble beginnings, this dream has become its mission and within 45 years that mission has bloomed across the nation with a multitude of homes, vertical villages and communities that hardworking Filipinos need and deserve.
It has been building homes for overseas Filipinos––who else could be more deserving of well-built yet mid-cost homes in beautifully designed communities? Since then, OFWs have been dear to Camella. It truly believes they are modern-day heroes and have earned respect with their sacrifice and hard work.
5
The company believes that a reason for its longevity is its five brand pillars. Everything it does, builds and takes through its day-to-day, is based upon, framed by and focused on these five aspirations.
- Dream communities. Every development is a themed neighborhood with landscapes inspired by the most beautiful places in the world. This is because it knows that one doesn’t just live within the four walls of a house, but one’s life extends into the entire neighborhood. One’s entire community is “home.”
- Convenience and accessibility. Camella builds its communities close to the heart of progressive cities. It believes that while residents deserve the peace and security of protected and tranquil environments, they should also have access to everything that cities offer, allowing them the life and style they dream of.
- Safety and security. These are crucial to its operations and community design, as it fully believes its residents are entitled to living their lives in safe places where they can let their guard down and let go of their worries.
- Wise investment. Every home built is an investment that appreciates through time and grows with the families that live in it.
- Value for money. For residents, now and in the future, Camella builds dream environments and amenities because it knows they are entitled to the best that it can give them. So that every Camella family finds in its communities the uplifted lifestyle they’ve been seeking.
47
The number of provinces that boast a “Camella.”
To date, it has developed communities in 47 Philippine provinces making the company the property developer with the widest geographic reach.
Camella purposely and purposefully chooses to reach farther across the country than any other property developer because it understands the ties Filipinos have with the places where they were born, have grown up or created their most beautiful memories.
Wherever these families dream of setting down their roots, it will build them a home there. Camella believes this is key to its mission. It is not stopping at 47.
149
That’s how many key cities and municipalities it has created communities in.
Beyond reaching farther across the Philippines, Camella owes it to the families that allow them access to the necessities and recreation they need to live fully. This is why its villages are located either within urban hubs or within the periphery of CBDs in the country’s key cities and municipalities.
Its communities are always close to transportation hubs and essential establishments like schools, hospitals, markets and places of worship.
500,000+
Over half a million families live in a Camella home.
Its 45 years have allowed it to shelter at least that many Filipino families in a home and community they’ve dreamed of and worked hard for. Whether they are single homes, townhouses or themed vertical villages, they are someone’s dream come true.
More than individual residences, its communities with their delightfully landscaped parks and walks, winding paths, clubhouses and play courts and playgrounds have been the setting for many a child’s first steps, family celebrations, pocket vacations, friendly competitions, bonding moments, whispered secrets, forever friendships and even falling in love. Camella truly believes that knowing it has made that possible is the best part of the job.
Numberless
Memories to last the generations.
After everything that these 45 years past has brought, the most beautiful thing Camella has created in those four decades and a half are the countless beautiful and irreplaceable memories that will forever exist in the hearts and minds of Camella families.
The memories born in each home and community, hung on the many walls, scribbled into numerous notebooks, saved on phones and tucked away into countless minds to be cherished throughout time and through many generations.
For 45 years, Camella has built mid-priced, quality homes in themed communities, far across the country, for Filipino families who deserve to have their dreams made real and their lives uplifted.
For 45 years, Camella has also been the place where the most exquisite memories have been—and continue—to be created.
That’s exactly why it's here and that is exactly why it will keep on building.
Learn more about Camella’s house and lot developments and vertical villages at www.camella.com.ph. Like and follow @CamellaOfficial on Facebook and on Instagram.