MANILA, Philippines - The Public Relations Society of the Philippines (PRSP), led by its president Butch Raquel (left), recently conferred on (from left) Benpres Holdings Corporation assistant vice president-group public relations Rosan Cruz, Bayan Telecommunications, Inc. vice president-corporate brand communication John Rojo, and Benpres senior manager-corporate communications Carla Paras-Sison the status of “Accredited in Public Relations“ (APR). After meticulous and discreet screening, the three Lopez Group executives passed the written and oral examinations given by the 2009 Accreditation Board chaired by Melvyn Martin. PRSP’s accreditation program forms part of the Society’s efforts to raise the professional standards and impose ethical practice of PR locally.