Adidas presented a new era of training with its latest multi-purpose training shoes, the Fluid Trainer, which can make one experience extreme flexibility and freedom of movement.
The Fluid Trainer is a lightweight training shoe developed to ensure the ultimate in foot flexibility and freedom of motion through a unique soft technology and full-length cushioning system. With the launch held simultaneously in three Adidas stores — Rockwell, Greenbelt and TriNoma — guests experienced first-hand what the Fluid Trainer was all about.
Hosted by RX 93.1’s Francesca Tobias and Gino Quillamor, the Adidas store in Rockwell started the launch with performances from Aerofunk, followed by a brief introduction of what the event was all about. Kath Cruz, who handles the training and styles categories of Adidas, explained what the Fluid Trainer technology was all about. Wrapping the event was a demo performance from Aerofunk fitness professionals followed by Adidas endorsers Iza Calzado and members of Spongecola. Also spotted in the launch in Rockwell were Tessa Prieto-Valdes, Larry Fonacier of Alaska, Jonas Villanueva of San Miguel, Poomsae World Champion Janice Lagman, head physical therapist of the Moro Lorenzo Sports Clinic Kristine Warren, Karylle, Ginger Conejero, Luke Mijares and DJ Durano.
The Greenbelt launch was hosted by Slick Rick of Boy’s Night Out and Lia Cruz of Basketball TV. Dance group Groovejackz and the parkour/free runners from the Philippine Parkour and Freerunning Association also did some demonstrations. Actor John Lloyd Cruz shared how excited he was to try out the new Fluid Trainers. Itchyworms and Kevin Alas of Letran Knights also dropped by to show their support.
The TriNoma event was hosted by Eric Tipan of Jam 88.3 and ABS-CBN Sports and Drei Felix of MYX. The launch started with an opening number from Rayver Cruz and a demonstration of Body Jam from Gelli Victor of RX 93.1. Mike Silungan and Woody Co of the UP Fighting Maroons and Jeric Teng of the UST Growling Tigers joined in the demonstration.
The Fluid Trainer is extremely light and has 3,600 flexibility and good ground contact, which gives you good grip for any indoor and outdoor activities. Available for both men and women, it is designed with mesh, suede and leather to serve both function and style. The shoe also has a completely seam-free upper for extra comfort and breathability. It comes in five color combinations for women and four for men. The Fall/Winter 2010 Fluid Trainer collection is available in the different Adidas Sports Performance stores, selected Proline, Toby’s and SM sport shops.
(For more information, visit the Adidas Philippines Fan Page on www.facebook.com)
A celebrity party
It was a sizzling afternoon party with three hot celebrities present as Tupperware Brands Philippines introduced its newest fragrances, food storage solutions and baby care line.
Tupperware presented to the media its newest endorsers: heartthrob Sam Milby and young actress Maja Salvador as the global direct selling company’s latest fragrance image models, and actor/restaurateur Marvin Agustin as Tupperware food storage solution’s new celebrity endorser.
Tupperware Brands Philippines president Perry Mogar said: “As a global direct selling company, we’re always committed to creativity and world-class excellence, which has always been reflected in our superior brands. Our new products and new stars perfectly capture the essence of this thrust, all to bring better, more beautiful lives to our customers and dealers.”
The event hosted by Bianca Valerio had all the elements of fun and excitement associated with Tupperware but the presence of celebrities added a glam vibe to the affair.
Marvin Agustin shared his family’s colorful history with Tupperware and even held a short product demonstration to introduce some of the company’s classic products and their benefits, proof of being a long-time user of the products.
Sam Milby brought his romantic, boy-next-door charm to Tupperware’s line of men’s fragrances and his own signature scent, Sam Milby Intense. After a short repartee with Bianca, Sam gave a romantic rendition of the song And I Love You So.
Maja Salvador showed off her refreshing beauty and dynamic personality as the new celebrity endorser for women’s fragrances. She also unveiled her own scent, Maja.
Joining Tupperware’s roster of world-class baby care brands is Baby Care Plus+, a new baby care line with clinically proven properties and unique benefits to give gentle care and protection to baby’s sensitive skin. Presenting the special benefits of the product was baby care expert and dermatologist Dr. Sheryll Clemente-Claravall.
A Tupperware party wouldn’t be complete without fun games. Lucky winners went home with goody bags that were filled with must-have Tupperware Brands products for the whole family!
With its new celebrity endorsers and new products, the brand promises to shine even more as the brightest star in the direct selling universe.