To celebrate its second anniversary, Joyce made the bold move of opening its first showcase store in SM Manila, followed by the opening of its second outlet in Greenhills Shopping Center at Beauty Central. Both stores carry her clothing line and the Private Joyce Skin line, a collection of bath and body products.
The SM Manila store opening had Philippine star publisher Max Soliven cut the ribbon, which was followed by a fashion show featuring the Private Joyce line of lingerie, underwear, sleep wear and swimsuits. Others spotted in the crowded opening were Star-Allure editor Joanne Rae Ramirez, Tess Santos, Joyces manager Shirley Kuan, Keren Pascual, Marilou Martires, Annabel Rama, Mario Dumawal, and Mar-G and Marni Ocampo.
(For information on franchising applications, check out www.privatejoyce.com)