MANILA, Philippines - The first ever Green Film Festival (GFF) in the Philippines will be held in big SM Malls – SM North Edsa, SM Megamall and SM Mall of Asia and will have students watching environment films for free. GFF is an international festival staged yearly in different countries worldwide that helps promote ideas of environmental protection and preservation for public awareness especially among the youth. SM will make available its cinemas that can accommodate about 5,000 viewers daily.
Annie Garcia, president of SM Supermalls, said that students will learn a lot about the environment by watching these films.
Spearheaded by the SM Cares’ SM Environment Committee headed by SM Super Malls central vice-president for operations, Lisa Silerio, in partnership with Unico Entertainment, Solar UIP, Warner Brothers, Magnavision and SM Cinemas, the Green Film Festival highlights environmental issues, climate change, scarcity of water, environmental decay and the need for people and nations to work together for a sustainable future. There will be 7 environment films to be shown.
Joining the SM Environment Committee for the Green Film Festival are the embassies of France, Japan and the Netherlands which are contributing films to be shown. Students are encouraged to bring old and used mobile phones as well as old phone chargers or used accessories to be dropped at the Nokia recycling bins at the cinema area. The event will also highlight some exhibits and information booths about ecological conservation from the World Wide Fund (WWF) for Nature Philippines.
The Green Film Festival opens on Sept. 23, 2009, 8 a.m. at the SM North Edsa Cinema Lobby. Film showing will be on Sept. 23 at Cinema 4 of SM North Edsa, Sept. 30 at Cinema 6 of SM Megamall and on Oct. 7 at Cinema 3 of the SM Mall of Asia. Films will run from 8 a.m. to 2 p.m. on the said schedules.