If you were at the Philippine Book Festival (PBF) that took place at the World Trade Center earlier this month, you would have been surprised to find how many Filipinos were writing, publishing, selling, buying and reading books. A project of the National Book Development Board (NBDB), the PBF was the first such event devoted solely to locally produced books – as opposed to, say, the Manila International Book Fair (MIBF) in September, which is open to books and publications from overseas. The NBDB wisely decided to showcase our homegrown literary talents – not only from Manila, and not only from my generation of old fogeys, but from all over the country, and writers of all persuasions and ages (as young as 14!).
We Pinoys have become so immersed in Netflix, YouTube and social media that many of us have forgotten about reading, and what a good book can do for one’s mind and soul. We want everything delivered to us in short sentences – even in acronyms or, if possible, in memes – because long paragraphs (and, God forbid, pages) can only mean a waste of our precious time (which is, of course, best spent posting what we last ate on Instagram and critiquing someone’s OOTD). Whether fiction or nonfiction, books challenge us to carry ideas through to the limits of our reason and imagination. The difference between a good meme and a good book can be that between wit and wisdom – between the bubbles that rise to the top of your champagne and the notes that linger on your tongue and senses long after you’ve put your drink down.
And despite the death knells that have been tolled for publishing and reading in this country, the droves of people who flocked to the PBF and the MIBF show otherwise; as I’ve noted elsewhere, more new authors and publishers are emerging across various genres and languages than ever before, spurred by writing programs and workshops, new technologies and more exposure for Filipino writers in international markets.
That last note – the emergence of Philippine writing in the global consciousness – has been a long time coming. We’ve had, of course, writers who’ve been published abroad, most notably Jose Rizal and the late National Artist F. Sionil Jose. In America, both expatriate and US-born writers such as Gina Apostol, Ninotchka Rosca, Jessica Hagedorn, Eric Gamalinda, Zach Linmark and Brian Ascalon Roley have made important inroads into publishing, some with mainstream publishers. Of course, they were preceded by the likes of Carlos Bulosan, Jose Garcia Villa, NVM Gonzalez and Bienvenido Santos, in a time when getting published in America seemed to be the apex of a literary career. We’re way past that now, having found our own voice and our own readers right here at home.
I’ve often remarked that I’d rather be read by 10,000 Filipinos than 100,000 Americans, but I may have spoken too soon, as even those 10,000 Pinoys willing to buy and read a serious novel, can be hard to round up. Therein lies the irony: we’re happy to write and publishers seem happy to publish, and the high attendance at the PBF could be a sign that things are changing, but creating a critical mass of local readers for literature remains a struggle.
Even in America, where we imagine that almost four million Filipinos should be able to clear out an edition of 5,000 books without any trouble, that simply doesn’t happen. I suspect that that’s because we’ve never really been a book-reading culture, unlike the Japanese and the Indians, and the easy availability of entertainment on Netflix and Tiktok just aggravates the situation. (A more disturbing possibility is that our writers still haven’t learned to write the kind of stories with the kind of treatment that Filipino readers – and there are also many kinds of them – expect, without sacrificing literary “quality,” whatever that means. In my old age, this is what I’m aiming for – to give my readers stories that they’d want to see turned into movies.)
There’s no doubt that we’re producing materials of high literary value – in English, Filipino and our regional languages; we saw that in the PBF and we see it in our classes and workshops all the time. These works deserve to be shared with a broad audience – not just here, but overseas, where the Chinese, the Japanese, the Koreans, the Indonesians and the Vietnamese have already made a name for themselves in the publishing world.
But that takes a network we still have to familiarize ourselves with and learn how to navigate – a network of translators, literary agents, editors, publishers and booksellers largely unknown and therefore closed to us. We’re not totally clueless. Through the NBDB and local publishing stalwarts such as Karina Bolasco (just recently retired from the Ateneo Press and the founder of Anvil Publishing before that) and Andrea Pasion-Flores (our very first international literary agent, now owner of Milflores Publishing and president of the Book Development Association of the Philippines), the Philippines has been represented over the past few years in such major events as the annual Frankfurt Book Fair, the world’s largest such market of authors, publishers and agents.
Not meaning to be immodest, thanks to my agents and publishers, I myself have benefited from this kind of exposure, having sold my second novel Soledad’s Sister in last year’s FBF into a German translation and edition, which just came out; before that, it had already been translated into and published in Italian and French, aside from an American edition. Imagine what that network could do for the rest of our writers.
This brings me to an idea whose time, I strongly believe, has come: focal representation in a forthcoming Frankfurt Book Fair as a “guest of honor,” a position reserved for a country wishing to showcase the best of its literary talent across all genres (two years ago it was Canada, followed by Slovenia). This has to be accompanied by a strong effort in translation – from the regional languages to English, and from English to other international languages like Spanish and French, perhaps even Chinese. It will take much planning and a sizeable budget, but as our recent forays into the Venice Biennale have shown on behalf of our leading artists, with the right cultural leadership and vision, it can be done.
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Email me at jose@dalisay.ph and visit my blog at www.penmanila.ph.