What’s up, 2023? As we welcome the Year of the Rabbit, Bugs Bunny elevates your traditional Lunar New Year red with the fresh swagger of Boss.
The exclusive capsule collection features luxe yet laid-back jersey, knitwear and outerwear pieces for men and women. The casual looks are worn by a cast of fresh faces, led by Boss brand ambassador and Chinese Olympic champion swimmer Wang Shun.
The new capsule features graphic patterns, prints, patches and embroidery that bring the two instantly recognizable brands seamlessly together. Looney Tunes catchphrases, together with a variety of carrot and bunny motifs, plus the signature Boss logo and monogram pattern, bring a fresh and fun aesthetic.
In an expression of good wishes and hopes for the coming year, the base palette of black and white is augmented with bold injections of festive red and gold.
A unisex varsity jacket in mixed materials features Bugs Bunny in his own Boss jacket, leaning against an oversized “B” motif, while a zip-through reversible jacket offers two looks in one. Further highlights of the collection include a knitted sweater with bunny intarsia, black jeans with tonal Bugs Bunny embroidery, and his-and-hers watches that combine images of Bugs and Lola with a red dial.
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In the Philippines, Boss is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Es-tancia in Capitol Commons, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.