Streetwear: a term used to describe fashion that is considered to have emerged, not from the studios, but from the grassroots. Though streetwear was born in the ‘80s from the sub-culture of America’s most famous metropolises, New York and Los Angeles, a similar movement was taking place across the Atlantic in the UK. For the Brits, however, streetwear is synonymous with Boxfresh, a newly-introduced clothing brand in the metro inspired by an eclectic range of music and art and was born out of, according to the brand’s global website, “a hedonistic generation evolving through acid jazz, trip hop, drum and bass into UK garage, grime and dub step.”
At the recent launch of Boxfresh at the Ronac Art Center, the men of Manila came in sleek and polished garb. Undeniably, these gents all felt that extremely cool vibe all throughout the event.
Andrew Wolfe
Andrew dons a black and white sports jacket from Puma and jeans from Bench. He finishes off his ensemble with brown hi-tops from Boxfresh.
Pepe is in a red sweater, a checkered, long-sleeved shirt, straight-cut jean and shoes, all from Boxfresh.
Jon wears a Zara shirt under a G-star Jacket with denims from Bench and Boxfresh shoes.
Will dons a black Zara jacket over a Benetton T-shirt and pants from Gas Jeans. He accessorizes it with a belt from Gap and Boxfresh boots.
Rich’s black jacket is from Boxfresh. He matches it with grungy unlaced red shoes.
Will wears a checkered long- sleeved shirt from Zara and denims from Jag jeans. His shoes are from Boxfresh.