The resistance party

The evidence: Urbandub headlines the culture fest at B-Side.

MANILA, Philippines - Scene: As you read this, there is a revolution taking place. Trend-defying backpack maker Eastpak, under the Primer Group of Companies, kicked off the first leg of its Resistance Party in support of the movement to get rid of dated convention and negativity by presenting five movers and shakers who are built to resist convention and serve as catalysts for an unconventionally lucrative lifestyle.

Renegades: Resistance leader Ronald Pasion and model Ria Bolivar

Sights: The five Resistance Leaders — Ornusa Cadness, Jowee Alviar, Jukka Holopainen, Katrina Lugartos and Ronald Pasion — were there to lead the Eastpak crew. They are the definitive icons of defiance.

Danger duo: Michelle Ng and Jess James from The Amazing Race Asia 4

Sounds: Held at B-Side at The Collective, Makati City, invited guests, VIPs and celebrities wore armbands in support of the movement against modern-day stereotypes while jamming the night away to the sweet sounds of Salamin, Paolo Valenciano and the main performance of the night, Urbandub.

Defying gravity: Amazing Race contender Rich Herrera

To learn more about the next Resistance Parties, visit the Eastpak Philippines page on Facebook.

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