Get ready for the country’s biggest concert for a cause: the MTV Staying Alive Music Summit for HIV/AIDS 2008 on Dec. 3 with musician Rico Blanco taking a stand and helping out the cause as the official spokesperson for the event.
MTV is the ultimate destination for all things youth-related. Besides music, fashion, school, entertainment and sports, MTV also aggressively focuses on social causes and awareness, such as the need to stem the use of drugs and to spread HIV/AIDS education.
In line with this, MTV Networks International launched the “Staying Alive” campaign in 1998. It was a global multimedia award-winning campaign that helped prevent HIV/AIDS by empowering the youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organizations to come up with their own response to HIV/AIDS.
Since 2003, MTV Philippines has hosted the annual MTV Staying Alive Music Summit for HIV/AIDS. The event is the country’s biggest concert for a cause, featuring huge names in music and entertainment. Every year the concert draws crowds of 50,000 to 80,000 people from all over the country and abroad. This event has attracted the likes of Mandy Moore, Joshua Payne, the Barbs, Jay Sean, Duncan Sheik and Mig Ayesa to the Philippines. This year’s concert will take place on Wednesday, Dec. 3.
To learn more about this concert for a cause, tune in to MTV Philippines on Cablelink 63, Destiny 47, Dream 37, Sky 57 and Sky CAMANAVA 37 or log on to www.mtvphil.com.