The only thing better than having all the latest audio equipment is being able to enjoy it wirelessly. For too long audiophiles have suffered with all the messy wires, cables and connections in their pursuit of sonic bliss. Today, however, thanks to Sony’s Bluetooth technology, all the best and trendiest audio gear can be enjoyed with seamless integration and effortless wireless connections. Sony launched this line of Bluetooth products with a bang, as LA icon and Las Vegas stalwart DJ Echo spun his beats to celebrate the unveiling of the new catalogue.
“DJ Echo’s music is in perfect sync with what Sony Bluetooth products stand for: trendy, edgy and versatile,” said Zhorida Lipayon, Sony’s marketing officer for personal audio. The youthful rejuvenation that Sony is giving its products is in response to the growing popularity of audio devices among the youth, hence the hotshot DJ and the party at Embassy. Sony is aiming to recapture, or at least reenter, the audio market that Steve Jobs and his iPod have transformed into an almost global culture.
But instead of just one trendy, handheld device, Sony brought out the whole shebang. Sony showcased its complete lineup of Bluetooth products that are currently out on the market. Sony revamped the products to have high-tech mobile phones, headphones, speakers, and home and car audio systems. Sony opted to reclaim the audio market it once ruled through wireless integration via Bluetooth technology.
This kind of product integration is something that few brands, if any at all, can claim. Sony’s new Bluetooth line literally transforms one’s lifestyle. Imagine going from your home theater to your mobile phone to your car radio without a hitch. You can have the busiest day and still not miss a beat. The Bluetooth integration, though, does not stop with Sony products. Any other device that has Bluetooth capability can also sync up with Sony’s new line.
The downside to this, though, is that those who are attached to their iPods (which have no Bluetooth capability) or Bose headsets (wired, more expensive but better audio quality) don’t have a compelling reason to switch, unless they want to embrace the full line of Sony Bluetooth products. If you are currently still in love with a product that isn’t Bluetooth-ready or is marginally better but will cost you an arm and a leg, then you’ll be missing out on a lot of Sony’s new features. The beauty of this product line is its ability to work seamlessly with one another.
The opportunity to go wireless, though, with virtually one’s entire arsenal of gadgets is just too good to pass up. Wireless is the norm of the future. And for Sony, that future started yesterday.
“Sony wants our consumers to experience unparalleled integration above all things. With the various practical applications of Bluetooth connectivity, we promise you that this is just the beginning of better things to come from Sony. We welcome you to Bluetooth World,” said Arnold Balao, deputy director for home audio/video and personal audio product marketing.
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For questions, comments or corrections, e-mail me at emailcarlramirez@yahoo.com.