Not your regular khakis

There are some labels too boring to be worn outside of work – where your boss’ prying eyes no longer take on a judgmental glow. Dockers isn’t one of them. The American brand best known for its line of business attire has debuted a campaign geared for those of a more romantic mindset – with images of a couple set against the picturesque backdrop of San Francisco.

The campaign’s message? Dockers aren’t just meant for corporate affairs, but for real life ones, too.

Rather than focus on the obvious – the label’s shift from a business paradigm to something of a dressier nature – photographer Lope Navo took inspiration from the film Invasion of the Body Snatchers, hoping to show off a more couture element to the ready-to-wear label.

The label’s been known for its suburbia-inspired workwear with its classic oxford shirts in basic colors and patterns like two-tone plaids. Twill shirts, pique polos, zippered pullovers and sportcoats round out the brands rotisserie of looks. Iron-free flatfront and pleated khakis are every guy’s best friends and they make up the foundation of Dockers. The brand’s built its image on the utilitarian khakis and their basic, straightforward appeal. But with the launch of new pieces in more adventurous prints, the brand’s evolved stylistically – hitting high fashion looks in some cases – making the shift from Joe Six-Pack to Joe Millionaire.

Stylish separates like a long-sleeved pullover with elbow patches take on an edgier quality when layered with a plaid shirt and paired with pants in a shade of blue closest to denim. The classic pinstripe shirt is reinvented in a bright red, making the transition from office meeting to post-office drinks little more than an exercise in tie removal.

For the shoot, stylists dressed Juliane in menswear, proving that anything – be it from your dad or significant other’s closet – can look good on a woman with the right accessories. The more vivid shirts, like one in a bold red made from a thick, almost-linen, were statement-making pieces. An obi belt transformed a simple shirt into a stylish top, appropriate for those long, loose proportions in sailor pants or trim tulip skirts.

Some pieces were of a more contemporary bent like a shirt in uneven plum and white stripes, something that could easily be classified as something a dandy would wear with its mod-inspired print.

These days it doesn’t take much to acquire the trappings of a well-dressed individual. All it takes is a little imagination and a few pieces from Dockers.

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Dockers is located at Megamall, Power Plant Mall, SM Mall of Asia, Festival Mall and other leading malls.

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