MANILA, Philippines - Top performance outdoor footwear brand Merrell recently forged a tie-up with the Department of Tourism (DOT) for its “Getaway to Adventure” campaign, which aims to challenge travelers to explore the outdoors and “outperform” themselves in conquering the various beautiful and exciting trails and adventure travel sites in the Philippines. The campaign was formally launched to the media, graced by Tourism Promotions Board chief operations officer, Domingo Enerio III together with Merrell officials spearheaded by its president, Charles Yu.
To coincide with the introduction of Merrell’s “Getaway to Adventure” campaign, the brand also unveiled its AllOut footwear collection, made for hiking, trekking and running in the great outdoors.
Merrell is supported by the Department of Tourism (DOT) in its advocacy to highlight many great outdoor destinations in its “Getaway to Adventure” campaign.
Out.Hike. For hiking and trekking expeditions, the Philippines has many places waiting to be explored. Go trekking at the world’s smallest volcano, the stunning Taal. Take an outdoor adventure to include not just nature, but also history, with Mt. Pico de Loro, which once served as a Katipunan camp and watch tower. For these adventures, Merrell recommends its Chameleon, Proterra, AllOut Blaze or Moab, which have good traction, grip and cushioning.
Out.Paddle. Those who fancy water adventures will have a grand time at Waterfall Circuit, offering a leisurely trek on a beautiful rain forest then down into a ravine where a mighty and huge waterfall awaits at Mt. Buntot Palos. After which, trekkers could cross a river into Ambon-ambon falls for quick dips.
Out.Explore. For an unforgettable climb, Sagada is an outdoor enthusiast’s sanctuary to commune with nature and enjoy a breathtaking view at its peak, a perfect horizon of vast mountains and sky. But for those who want to experience nature, culture and adventure in one package, visit Batad in Banaue, a quaint village sitting atop the amphitheater of rice terraces that date back to the country’s prehistory circa 2,000 years ago. Another popular outdoor destination is Sierra Madre, ideal for spelunkers who want to explore the most sought-after caves replete with shining stalactites and stalagmites.
Merrell is available at Merrell stores in Trinoma, SM North Edsa Annex, Market! Market! , Festival Mall Alabang, Marquee Mall Pampanga, Harbor Point Subic, SM City Dasmariñas, Ayala Center Cebu, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier and SM Ecoland Davao. Merrell is also available in leading department stores and sports specialty stores nationwide.
For more details, go to www.facebook.com/MerrellPhilippines