MANILA, Philippines - For the man with drive, Polo Red captures speed, seduction and adrenaline in a powerful scent. The new fragrance from Ralph Lauren, Polo Red is a fiery mix of spicy red saffron, fresh red grapefruit and deep redwood that ignites the thrill seeker in every man.
Like so much of what Ralph Lauren designs, Polo Red is inspired by his passion for cars and speed. “Polo Red was inspired by the qualities I love in a powerful car — speed, style and beauty,†says the designer.
On the outside, the scent is presented in a high-gloss, opaque bottle that, in a striking, fiery red, mimics the sleek curves of an automobile and features the iconic Polo pony logo. The bottle is topped with a matte black cap to create a powerful appearance.
Inside, the scent is made of key ingredients, including red grapefruit, Italian cedrat, red cranberry in the top notes; red saffron, lavandin, red sage in the mid notes; and redwood, amber, coffee berry in the base notes.
The essence of Polo Red is captured in a heart-racing short film directed by Bruce Weber and starring Nacho Figueras. The action begins as a daring man launches a high-speed chase, his powerful car racing against a fast speedboat. His pulse is beating as the speed is turned up and the engine forcefully kicks into gear. The film’s song, Cut Me Some Slack, was recorded by Sound City Players and sets the tone for the thrilling ride.
Ralph Lauren Fragrances brings the Polo Red fragrance lineup to select retailers in September in 125ml and 75ml bottles, priced at P4,900 and P3,900 respectively.