Who would have thought that stylists would be dislodged out of virtual obscurity — working their transformable magic from behind the scenes — and into cult status?Ticking off the career du jours of the past — from aspiring models, to photographers, to everyone wanting to be bloggers — stylists and editors skirted the mainstream trap of being overnight sensations. Because like every serious profession, one cannot be a good stylist until you’ve built your name and portfolio, and with that, a closely guarded network of industry insiders who weave the transformations: makeup and hair teams, photographers, as well as a solid client base that trusts your vision and aesthetic to wear what you decide for them (as personal stylists), print powerful images (glossies) or blow up that fashion direction into billboards (for ad campaigns).
Sensing that shift, The Ramp, Crossings, tapped five stylists, a new guard of style icons, to mirror their sartorial individuality by creating looks from the store’s current merchandise mix. At their appreciation party last Monday for media and press friends at the Society Lounge, The Ramp Crossings brought the store in, literally. Rails of their holiday range took up space as guests were given the convenience of browsing through the collections without actually being in the store. Getting a mix of visual readjusters to rework looks provided the platform to launch their holiday initiative of “Be Your Own Stylist at the Ramp.” Showing how it should be done were five non-conformist individuals known for their unique brand of dressing: Pam Quinones, Jenni Epperson, Donna Cuna-Pita, Rosanna Aranaz and endorser, celebrity Andi Eignemann.
Of course, The Ramp has always been an affordable one-stop, multi-brand store that calls to the fashion lovers. Browse thoroughly and you’re sure to come up with not one but a couple of statement pieces. And with so many options and brands available, mix-matching and style mash-ups are definitely encouraged. Last time I checked, they carried high-waisted camel flares, double-breasted suit dresses, lace frocks and slouchy Japanese aesthetic-looking pieces. All strong fall/winter trends. Definitely in the know, if I say so myself.