Two weapons for seduction

MANILA, Philippines - When it comes to the girl you met at the bar last night, you’ll probably have an easier time remembering her scent than her name. Studies show that a person’s sense of smell is connected to creating the longest lasting memories that we have. Because scents trigger memories in people, they have been used for centuries for pleasure and well-being, which is like a magic potion in the rules of attraction or the mating game.

“The main reason both guys and girls use fragrance is to attract the opposite sex, where certain smells act like pheromones,” says fragrance enthusiast Therese Jamora-Garceau. “Girls use it to get noticed and smell either sexy or edible (good enough to ‘eat’), while guys use it to smell clean or pogi (certain fragrances add pogi points). Though florals are traditionally feminine and woody notes are traditionally masculine, nowadays to get that edible, ‘I smell good enough to eat’ quality, more foody notes like vanilla and chocolate are being used, for both women’s and men’s scents.”

Just like the Axe commercials, any guy who sprays Axe body sprays will instantly become the object of hot desire to all women around him. In a recent study, researchers have found that women do find a great-smelling man more attractive than a guy who goes au naturel. Craig Roberts, a professor at the University of Liverpool, used Axe’s British alter ego, Lynx, to see if women really do find themselves more attracted to men who use the fragrance. Thirty-five heterosexual men, all in their 20s, were used as test subjects in the study. Some of the men in the study applied Axe, while the rest used a fragrance-free version. They were asked to refrain from showering for 48 hours, and, after that time, they made a video describing themselves.

The cool thing about this scent of smell study is that the women found that the men wearing the Axe fragrant body sprays were more attractive. Perhaps it adds a little boost of confidence too wherein Axe could improve your attitude and your game, which will attract more chicks than the usual. Or maybe this is the Axe effect coming to life.

Try it yourself. Spray on Axe fragrant body sprays like Click, Dimension, Pulse, Touch, Dark Temptation and Vice to create a memorable and lasting impression on women.

Joshua Webb is one such man. Being focused and determined to achieve his goals, this DLSU Green Archer is one hell of a basketball player. As he trains and studies hard, he has no problem attracting the girls. Webb shares, “I like a sophisticated and distinct smell that is not too strong and not too gentle in a woman.” To add even more of a magic touch, he likes to use Axe Vice and Dark Temptation.

Believe us when we say that with Axe, benefits will come. Oh, they will come.