MANILA, Philippines - Coca-Cola, the icon of happiness, the global beverage leader and the Filipinos’ meal partner presented its newest offering in a grand spectacle in partnership with the Ayala Malls.
Last Saturday, June 8 at the TriNoma Mall fun-loving mall-goers witnessed the unveiling of the Coca-Cola Mismo 300 mL pack. The event was made even more special with the special Philippine-visit of four young stars straight from the hit Hollywood series, Glee. Coca-Cola hosted the one-day affair with Jacob Artist, Melissa Benoist, Dean Geyer, and Becca Tobin with our very own Happiness Ambassadors Enchong Dee, Julia Montes, Joseph Marco, and Kathryn Bernardo.
Having just landed in the Philippines, the four Glee stars fired up the social media with sightings at the airport of their official home here, Peninsula Manila. Fresh from the Hollywood series, Marle, Jake, Brody, and Kitty, walked onstage to the delight of tens of thousands of fans to show the new Coca-Cola Mismo pack, one with the brand’s global campaign of “Open Happiness.â€
Three days before the simultaneous unveiling, the Mystery Crates created buzz and excitement among mall-goers of TriNoma (in Quezon City), Market! Market! (in Taguig City) and Glorietta (in Makati City).
The new Coca-Cola Mismo 300mL PET bottle, was finally revealed amid a school-themed perky dance performances, high-flying cheerers, and fun explosive dance beats.
Cheerleaders clad in red took center stage with the electrifying dance performance of hip-hop dance crew Addlib Dance Group building the thrill. TV host Iya Villania showed with her usual energetic vibe and the warm greetings from Happiness official Anubha Sahasrabuddhe, marketing director of Coca-Cola Philippines.
The grand entrance of the four Happiness Ambassadors, Enchong, Julia, Joseph and Kathryn, sparked the fun-filled gathering even more. As if the four young superstars weren’t enough, the roar of the crowd got even wilder when the four Hollywood stars made their way to the stage — with big smiles and gleeful waves to their sea of Filipino fans.
The Coca-Cola Mismo at only P10 offers ice-cold refreshers in a 300ml PET bottle that is easy to carry anywhere. Available in sari-sari stores in Metro Manila.
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Where have you taken your Coca-Cola Mismo? Like facebook.com/CocaCola, facebook.com/PresidentForHappiness and Follow @Coke_HappyPrez with hashtag #mismo to let us know!