MANILA, Philippines - Ayala Malls, the country’s premier lifestyle and shopping destination, continues its tradition of giving. The theme for this year is “Imagine.” Ayala Malls makes hopes and dreams come to life this Christmas with a series of activities that will inspire and foster relationships with family, community, and the less fortunate.
This Christmas celebration will be launched in all Ayala Malls with special performances and activities. A Christmas concert and charity auction featuring Piolo Pascual will be held at Greenbelt. The award-winning actor and accomplished recording artist will perform new and inspired renditions of well-loved Filipino Christmas songs on Nov. 13 at the Greenbelt 5 Fashion Walk.
Coinciding with the concert is a charity auction for the benefit of the Habitat for Humanity Relocation Project in Calauan, Laguna. Proceeds from the auction will go to communities around the Pasig River that are relocated to a permanent and more sustainable living space in Calauan, Laguna. Significant items, services and experiences from Ayala Malls Merchants will be auctioned off during the cocktail and concert event on Nov. 13 at the Gallery of Greenbelt 5.
Launching Christmas in the different Ayala Malls are Billy Joe Crawford who will be performing on Nov. 12 for Glorietta; Martin Nievera for TriNoma on Nov. 21; Regine Velasquez for Alabang Town Center on Nov. 20 and Jay-R on Nov. 13 for Marquee.
One of the highlights of the “Imagine” campaign is a first of its kind presentation of a Christmas Ballet Concert featuring “A Pinoy Christmas” and excerpts of The Nutcracker Act 2, The Land of Sweets featuring Clara; The Nutcracker Prince and the Sugar Plum Fairy in the Land of Sweets with the Steps Dance project, spearheaded by their director and founder Sofia Zobel Elizalde. The Christmas Ballet concert will be staged at various Ayala Malls including Market!Market on Nov. 6 and 7; Glorietta on Nov. 20 and 21, Alabang Town Center on Dec. 4 and 5, TriNoma on Dec. 11 and 12, and MarQuee on Dec. 18 and 19.
Other events are activities for kids and families to enjoy. Christmas Stations in the different Ayala Malls will have a Nutcracker photo station, book fair and toy fair. Santa Claus will also visit the different Ayala Malls to hear their Christmas wishes. There will also be Christmas fireworks during weekends. To further celebrate the gift of giving, Nutcracker premium items and shopping bags will be sold for the benefit of Habitat for Humanity, Centex and Children’s Hour.