MANILA, Philippines - Ascof launches “Natural Super Mom — The Search for Mother of the Year!” at 14 selected SM Supermalls nationwide on selected weekends from May 7 to October 2. SM mallgoers are invited to nominate who they think deserves to be Ascof’s Natural Super Mom (their own mother, a friend, a daughter, a cousin, etc.). There must be consent from the person being nominated. The participant must write a description of the nominee in 500 words or fewer, which focuses on the theme “Why My Mom Deserves to be Mother of the Year.” Entries must be submitted to Crush Communications Inc. (893-1434) or e-mailed to mags@crush.com.ph or jaeihan@crush.com.ph.
A “Natural Super Mom” winner will be chosen per mall and will receive P20,000 cash, tax-free and gift items from Ascof Lagundi the Natural Cough Syrup, PLDT, Gain School Advance, American Standard and from other sponsors. The nominator of the Super Mom essay will win P3,000 cash. All the mall’s Natural Super Mom winners will qualify for the grand finals on Oct. 2 at SM Mall of Asia wherein one winning mom will be bestowed the title Ascof’s Natural Super Mom of 2011. The grand prize winner will receive P50,000 cash, tax-free and gift items from sponsors .
Quezon City Vice Mayor Joy Belmonte will lead the ribbon-cutting ceremonies at the launch in SM North Edsa’s The Block on May 7 and 8.
Ascof’s search is scheduled at the following SM Supermalls: SM Pampanga (May 14-15); SM Cebu (May 21-22); SM Sta. Rosa, Laguna (May 28-29); SM Manila (June 4-5); SM Bacolod (June 18-19); SM Baguio (July 16-17); SM Batangas (July 30-31); SM Bacoor (Aug. 13-14); SM Calamba (Aug. 27 -28); SM Davao (Sept. 10-11); SM Megamall (Sept. 16-17); SM Tarlac (Sept. 24 -25) and SM MOA (Oct. 1-2).