Bric’s: Hollywood’s new favorite luggage brand

MANILA, Philippines -  When Hollywood makes a move, the entire world watches. This is most certainly true of fashion. Whenever a celebrity sports a brand or mentions preference, ladies from Montreal to Munich, Melbourne and Manila are sure to follow suit and get a piece of their favorite star’s wardrobe.

Bric’s was founded in 1952 by Mario Briccola. Championing the “made in Italy” tag for classy, high-quality leather goods, the brand continues to operate in its headquarters near Lake Como.

Bric’s bags are a favorite among Hollywood’s A-listers. The Italian leather goods brand has been featured in several movies. In the 2010 thriller The Tourist, Frank Tupelo (Johnny Depp’s character) is seen around Venice with his dark brown Bric’s duffel bag. Bric’s Life collection is the luggage of choice of the honeymooning Edward and Bella Cullen with pieces such as the Tuscan Cosmetics Case, 21-inch carry on rolling duffel bag, and the deluxe garment bag featured in the film adaptation of the Twilight novel Breaking Dawn.

Across the Atlantic, none other than the Duchess of Cambridge’s little sister, Pippa Middleton, is often seen pushing her favorite travel bag, her olive Bric’s rolling duffel from the brand’s Life collection.

Kristin Davis, most popularly known for playing Charlotte York in Sex and the City, is an avid fan of the Italian lifestyle brand. She is often photographed toting her navy blue Bric’s Sportina Shopper from the X-Bag collection.

Meanwhile, Gossip Girl’s Blake Lively is also a certified Bric’s girl, especially fond of the Safari collection and has been photographed traveling with some of its pieces.

Keeping Up with the Kardashians reality star and author Kris Jenner travels in style with her white Bric’s Safari duffel bag.

Even the men have fallen in love with Bric’s timeless designs. X Factor host Mario Lopez is often seen carrying his olive Bric’s 18-inch cargo duffel bag also from the Life collection.

Meanwhile, actor Rob Lowe brings all his travel essentials with his 21-inch camel Bric’s Bojola Tuscan rolling duffel bag.

Bric’s opens its first Philippine store at the new East Wing of the Shangri-La Plaza Mall in Mandaluyong City.

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